{"id":14418,"date":"2014-11-19T15:40:00","date_gmt":"2014-11-19T14:40:20","guid":{"rendered":"http:\/\/shop.budrich-academic.de\/produkt\/online-kommunikation-im-social-web\/"},"modified":"2024-01-01T00:00:57","modified_gmt":"2023-12-31T23:00:57","slug":"online-kommunikation-im-social-web","status":"publish","type":"product","link":"https:\/\/shop.budrich.de\/en\/produkt\/online-kommunikation-im-social-web\/","title":{"rendered":"Online-Kommunikation im Social Web"},"content":{"rendered":"

Eintauchen in die Welt von Facebook, Twitter & Co. – Social Media verstehen und nutzen<\/strong><\/p>\n

Das Social Web hat das private und berufliche Leben vieler Menschen massiv ver\u00e4ndert. Es ist vor allem in den Medienberufen en vogue. F\u00fcr alle, die \u201eetwas mit Medien machen\u201c, ist dies die ideale Einf\u00fchrung in die theoretischen Grundlagen der Onlinekommunikation, genauer des Social Web. Ein speziell entwickeltes Modell hilft (zuk\u00fcnftigen) Online-Verantwortlichen zu entscheiden, wann sich ein Einsatz im Social Web lohnt und wann nicht.
\nGrundlagen und Anwendungshilfen f\u00fcr eine sinnvolle Nutzung von Social Media in Medienberufen.<\/p>\n

Die Herausgeberin:
\n<\/strong>Prof. Dr. phil. Sabine Kirchhoff, <\/strong>Professorin f\u00fcr Presse- und Medienarbeit (einschlie\u00dflich Online-Kommunikation) an der Hochschule Osnabr\u00fcck, Lehrauftr\u00e4ge an der Universit\u00e4t Dortmund, im Haus Busch, Hochschule Bremerhaven. Sie studierte Sozialwissenschaften mit dem Schwerpunkt Wirtschaft, ist ausgebildete Tageszeitungsredakteurin und entwickelte u.a. f\u00fcr die Stadt Osnabr\u00fcck 2006 den Internetauftritt.<\/p>\n

Hier finden Sie den Waschzettel<\/a> zum Buch (PDF-Infoblatt).<\/p>\n

Dieses Buch ist auch als Ebook erh\u00e4ltlich im utb-shop<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Sabine Kirchhoff (Hrsg.)
\nOnlinekommunikation im Social Web
\nMythen, Theorien und Praxisbeispiele
\nutb M
\n2015. 207 S. Kt. 24,99 \u0080 (D), 25.70 \u0080 (A)
\neISBN 978-3-8385-4188-4<\/p>","protected":false},"featured_media":79754,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[7589],"product_tag":[8227],"class_list":{"0":"post-14418","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_author-kirchhoff-sabine","7":"product_cat-gesellschaft","8":"product_tag-medienkommunikation","9":"pa_reihe-utb","10":"pa_verlag-verlag-barbara-budrich","11":"wpbf-post","14":"instock","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-variable","19":"has-default-attributes"},"acf":[],"yoast_head":"\nOnline-Kommunikation im Social Web<\/title>\n<meta name=\"description\" content=\"Sabine Kirchhoff: Mythen, Theorien und Praxisbeispiele. ubt. 1. Auflage. 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