{"id":18222,"date":"2012-10-30T15:40:00","date_gmt":"2012-10-30T14:40:21","guid":{"rendered":"http:\/\/shop.budrich-academic.de\/produkt\/internetkinder\/"},"modified":"2021-03-04T06:37:46","modified_gmt":"2021-03-04T05:37:46","slug":"internetkinder","status":"publish","type":"product","link":"https:\/\/shop.budrich.de\/en\/produkt\/internetkinder\/","title":{"rendered":"Internetkinder"},"content":{"rendered":"<p><b>Mit dem Beginn des 21. Jahrhunderts hat sich nach und nach ein neues Medium im Kindersegment etabliert: das Internet. Wie nutzen Kinder dieses Medium? Wie kommen unterschiedliche Pr\u00e4ferenzen beim Internetgebrauch von Kindern zustande? Und welche Typen der jungen Internetnutzer k\u00f6nnen unterschieden werden und wie?<\/b><\/p>\n<p><strong>\u00a0<\/strong>Die Autorin analysiert Publikumssegmente von kindlichen Internetnutzern und entwickelt eine Nutzertypologie. Die Besonderheit dieser Typologie liegt darin, dass die Segmentierung der jungen \u201eUser\u201c auf Lebensstilmerkmalen basiert. Dies ist ein vollkommen neuer Ansatz, da Kinder bis dato in der theoretischen und empirischen Lebensstilforschung nahezu unbeachtet geblieben sind. Durch ihren innovativen Ansatz bietet die Autorin weit differenziertere Sichtweisen auf die \u201eInternetkinder\u201c als zuvor.<\/p>\n<p><a href=\"http:\/\/shop.budrich-academic.de\/wp-content\/uploads\/2015\/10\/9783863880217_iv.pdf\">Inhaltsverzeichnis ansehen<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Hier finden Sie den <a href=\"https:\/\/shop.budrich.de\/wp-content\/uploads\/2015\/10\/021-heinen.pdf\" target=\"_blank\" rel=\"noopener\">Waschzettel<\/a> zum Buch (pdf- Infoblatt).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Zielgruppen: <\/strong>SozialwissenschaftlerInnen, insbes. Empirische SozialforscherInnen und Bildungs- und SozialisationsforscherInnen, GestalterInnen von Webangeboten f\u00fcr Kinder<\/p>\n<p><strong>Keywords: <\/strong>Kinder und Internet, Lebensstil, Zielgruppensegmentierung<\/p>\n<p><strong>Fachbereich: <\/strong>Sociology<\/p>\n<p><a href=\"http:\/\/shop.budrich-academic.de\/wp-content\/uploads\/2015\/10\/9783863880217_Anhang.pdf\">kostenloser Download Anhang<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Julia Heinen<br \/>\nInternetkinder<br \/>\nEine Untersuchung der Lebensstile junger Nutzergruppen<br \/>\n2012. 269 S. Kt. 28,00 \u0080 (D), 28,80 \u0080 (A)<br \/>\neISBN 978-3-86388-169-6<\/p>","protected":false},"featured_media":19687,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[7589],"product_tag":[11136,11137,11138],"class_list":{"0":"post-18222","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_author-heinen-julia","7":"product_cat-gesellschaft","8":"product_tag-kinder-und-internet","9":"product_tag-lebensstil","10":"product_tag-zielgruppensegmentierung","11":"pa_verlag-budrich-unipress","12":"wpbf-post","15":"instock","16":"taxable","17":"shipping-taxable","18":"purchasable","19":"product-type-variable","20":"has-default-attributes"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internetkinder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shop.budrich.de\/en\/product-2\/internetkinder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internetkinder\" \/>\n<meta property=\"og:description\" content=\"Julia Heinen Internetkinder Eine Untersuchung der Lebensstile junger Nutzergruppen 2012. 269 S. 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